Irony and ESL Do Not Mix

Saturday, February 04, 2006


English language slogans slapped on t-shirts and hats in foreign lands serve as a sort of high-hobby for certain aficionadoes, a twisted connoisseurship that leads to sites like Engrish.com (nothing like a 'WAR IS HOMO' shirt to warm the heart). But it gets a little more discomfiting when you're in a country that should know better--i.e. where people speak some English--and you find a t-shirt that slaps irony against ESL and produces something well, gnarly.

Take the Avenida Cordoba clothing store above. Walking by, it looks like it sells your average Williamsburg blue-collar irony: trucker hats, a 'Planet of the Apes' t-shirt, and a Philadelphia 76ers jersey. But look closer then, at the bottom left. To quote a cliche I'd thought I'd never touch, Unh-unh, no they di-int. On-purpose nasty, or intentional irony thwarted by ESL? You make the call.

My favorite such moment, however, passed when I was without camera. Walking down Avenida Libertador--B.A.'s quasi-Riverside Drive--I saw a typical Recoleta woman walking toward me: pretty, wealthy, 30, turned out with a gold-trimmed purse and white pants and clicking on heals with purpose. Her t-shirt? A brown tank top with gold edge-threads emblazoned with a single word--"Mother". How straightforward,I thought, How downright...wholesome.

She then passed me and I saw that the back of her shirt also held a single word, which sent me into peals of laughter.

It said "Fucker."

2 comments:

Anonymous said...

absolutely hilarious. my fave in china was "flirt like crazy, wake up sandy" but they didnt know any better.

this is just shock english porteno punk at its best.

nos vemos

el g

miss tango in her eyes said...

T-shirts are one thing, but how about when they use English words for their businesses. I can't think of any off hand in Buenos Aires, but I was always perplexed at the choice. One example here in Vancouver was an asian owned clothing store (middle age women being the target market) called "Golden Spray" mmmm after a few years it has now been retitled "Golden Rays". Would you not ask a native speaker to check out the translation of your chosen name??

 
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