Tuesday, December 05, 2006

Adverts Back in BA

Now that we're back home and readjusted to our Argentine schedule--and missed blogging the Bush twin madness--it's time to get posting again. So without further ado, here are two photos taken yesterday of some of the advertisements that made Buenos Aires what it is:

These rickshaw driver ads--for Chenson bags--are yet one more link in a chain of labor-intensive advertisements that one sees around town, from people who walk in front of traffic at red lights with an advert for a yogurt brand to the thousands of promotoras--the uniformed girls handing out samples--you see on so many streetcorners. Which always makes me wonder: is it just that labor is so cheap here that hiring people to be walking ads--sandwich boards done in mass--is economical advertising, or are people here that much more succeptible to advertising? I suspect the former.

This bus stop ad shows the current state of Argentine economic theory:

With price controls the current rage with the Casa Rosada, it makes perfect sense to publish the government-mandated prices for fruits and vegetables. Remember--don't pay a centavo more for your kilo of apples!

2 Comments:

At 2:58 PM, Anonymous Anonymous said...

"Promotoras" no "Productoras".
Muy bueno el blog.
Martin de NY.

 
At 6:24 PM, Anonymous Anonymous said...

hi!

I've been reading your post since it came out on the clarin newspaper!Je!

I've got to tell you a little mistake, " uniformed girls handing out samples" are called promotoras, not productoras. Im not sure that they produce anything but envy, they give us free samples of some kind a fat free dessert, while they are tall and skinny :P

 

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