Trapiche in NYC
In yet one more example of the joint obsession going on between Buenos Aires and New York, I recently received a press release titled, "GOTHAM AWASH IN ARGENTINE WINE AS TRAPICHE LAUNCHES NEW OUTDOOR CONSUMER AD CAMPAIGN" announcing that an ad firm will advertising the standby (at least for me) Mendoza wine brand (vineyard foto above) in phone kiosks in Manhattan and Queens. Will Argentina become the new Chile in NYC wine stores? Will Gothan truly be awash? If so, how will folks get the red stains out?We'll have to see.
posted by Ian @ 12:26 PM
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7 Comments:
Ian, I don't think Argentine wine will be the next Chile. It will be better. Chile is known for good, cheap wines. Argentina is known for quality, primarily with Malbec in the $10-15 range.
Gavin:
Indeedy--I recently wrote a story about the good/cheap Chilean schtick (http://www.foodandwine.com/articles/easter-with-chiles-wine-visionaries). In this post, I was thinking more about ubiquity and economic success, which Chilean wines have certainly experiences...
Cheers,
Ian
the thing about Chile is that they have been very clever as far as marketing their wines, which are not bad. Argentina, on the other hand, we have only recently started "moving" our wines around the world. People are starting just now to realize what we have known for a very long time - and that is, that are wines are among the best in the world! Of course, Chile's Carmenere is delicious, but not popular abroad.
Great blog by the way. I've enjoyed the vsit.
Cheers.
Yeah, that is my feel. With the rise in popularity of Malbec, Argentinian wine is at a new standard now! Chilean wine is always a nice cheap alternative!
I remember talking to a wine expert from Mendoza last year about this. He said Argentines consume about 85%of their domestic wines versus a much, much lower percentage in Chile. This explains why Chile's wine "excess" has naturally led them to export more abroad than Argentina. We'll have to produce more if we want to get ahead.
I've been hearing for quite a while that Argentina is the new Chile in Chicago.
Malbec rules.
Los Chilenos, sin embargo, have always been much more aggressive marketers. Argentines more clever? Puede ser.
As for the 85% figure, es obvio, che. Remember when US Secy of Treasury Paul O'Neill got back from a trip to RA about 2003? "Those people don't HAVE an export sector...and the LIKE it that way!"
I couldn't find a bottle of my standard Trapiche malbec tonight!
¡Extranjeros de mierdas!
Argentine wine is nothing to write home about. Good for getting drunk on and little else.
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